Brenda in Japan

Hailing from Minneapolis, Minnesota, Brenda McKinney is an American living and working in the Kansai region of Japan. This is an account of her life and adventures among the fine people of Nihon.

Friday, October 24, 2008

H&M ♥ Tokyo

It's a Swedish invasion!  This summer, people waited over two hours just to get inside the new Kobe IKEA... and the lines were apparently no better when retail giant Hennes & Mauritz (H&M) hit Tokyo this fall.

I can only imagine the same chaos and frenzy is inevitable when H&M unveils it's limited-edition line by Comme des Garçons next month.  The designer clothing line will have a higher price point than most of H&M's regular fashions, but the global release date is set for Nov 13th (or November 8th at the opening of the Harujuku location, if you'll be in Tokyo) and is expected to be as big as Madonna's H&M line last year.

Until this announcement, I have to admit I had always thought of Commes as sort of a Japanese MACY's because you see so many people wearing the brand apparel and we have locations in both Kobe and Osaka (so I assumed it was everywhere).  In reality, there are only about a dozen stores in Japan, with other locations in some pretty high-end shopping districts of London, Paris, New York, Beijing and Hong Kong, so maybe we're just lucky to have access to this stuff.

Anyways, just a heads up for all you H&M-fiends (I can think of a few)... 


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